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The suburban town center model is getting an upgrade in Loudoun County, and the next phase of One Loudoun is now opening its doors.
By Chris Colgan | Updated April 2026
Quick Status Check (April 2026)
- Arhaus officially opened on April 3, 2026, as the first tenant in the new expansion area
- Tatte Bakery & Cafe and Van Leeuwen Ice Cream are nearing completion with openings expected soon
- Bartaco building shell is complete, but interior fixturing and utilities are still in early stages, meaning a longer wait
- Seven new buildings with 86,000 sq ft of retail, 23,000-34,000 sq ft of office, 400 luxury apartments, and a full-service business hotel
- Confirmed tenants: Arhaus, Tatte Bakery & Cafe, Van Leeuwen Ice Cream, Bartaco, Alo Yoga, Pottery Barn, Williams Sonoma, plus Madewell and Anthropologie coming to adjacent spaces
- Winter ice rink planned for the park in front of Bartaco, doubling as a year-round community plaza
- Owner: Kite Realty Group (NYSE: KRG)
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What's Coming: More Than Just Stores
One Loudoun's expansion broke ground in October 2024 and has rapidly reshaped the skyline near Route 7. The project adds:
- 86,000 square feet of retail
- 400 luxury multifamily units
- A full-service business hotel (brand not yet announced)
- Between 23,000 and 34,000 square feet of premium office space
- Seven new buildings, extending Exchange Street north
This is not your typical suburban shopping center. The vision is vertical: retail and restaurants at ground level, with offices and hospitality stacked above. Maximum density without sacrificing community feel.
Who's Moving In
The tenant mix is intentionally curated around home, lifestyle, and dining brands that pull from each other's foot traffic. The home category alone (Arhaus, Pottery Barn, Williams Sonoma) creates what retail analysts call a "home loop": shoppers visiting one of these stores typically visit the others on the same trip.
Opened:
- Arhaus: Opened April 3, 2026. Nearly 20,000 square feet across two floors at the corner of Exchange Street and Endicott Drive, plus a 4,000 sq ft covered outdoor showroom for patio furniture. This is Arhaus's fifth Virginia location and their fourth Northern Virginia store (joining Tysons Galleria and Fair Oaks).
Opening soon (construction nearing completion):
- Tatte Bakery & Cafe: Boston-originated brunch and bakery brand. Interior work is well underway.
- Van Leeuwen Ice Cream: Brooklyn-born premium ice cream brand with strong following. Smaller footprint typically means quicker buildout.
Construction still in early stages:
- Bartaco: The cult-favorite taqueria known for duck birria and street corn. Building shell is complete, but the interior is reportedly still filled with gravel waiting for utilities and concrete pours. Opening will be later in the timeline.
Confirmed but not yet started:
- Alo Yoga: Internationally known athleisure brand
- Pottery Barn: Williams-Sonoma Inc.'s premium home furnishings brand
- Williams Sonoma: Kitchen, cookware, and home goods
- Madewell: J.Crew Group's denim and apparel brand
- Anthropologie: Coming to a previously vacant space adjacent to the new expansion
Several spaces remain available, with the developer reportedly in negotiations with additional high-end soft goods brands and restaurants.
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The Public Plaza and Ice Rink
One of the design moves that makes the expansion stand out from typical suburban retail is the planned public plaza in front of Bartaco. In summer, it functions as park-like green space. In winter, it converts to an outdoor ice skating rink, creating a seasonal anchor that pulls foot traffic year-round.
This is the kind of "third place" feature, a social environment that is neither home nor work, that distinguishes destination mixed-use developments from standard shopping centers. Reston Town Center and Mosaic District in Fairfax both built their success around similar plaza-and-event design moves. One Loudoun is following the same playbook with a Loudoun County twist.
What This Means for Loudoun County Real Estate
This is more than just a retail update. One Loudoun is part of a larger Kite Realty Group plan that includes 400 luxury multifamily units in this phase, with additional buildout possible. It is positioning itself as Loudoun County's answer to Reston Town Center or Mosaic District, but with a uniquely Loudoun feel: affluent, modern, design-forward, and built for hybrid work and weekend lifestyle.
It also reflects a broader shift in suburban real estate:
- From spread-out and car-centric to dense, walkable, and experiential
- From big-box sameness to brand-driven curation
- From dormant after hours to active 24/7 mixed-use ecosystems
For real estate buyers and investors in Ashburn and the surrounding Loudoun County area, this expansion is a positive long-term signal. Mixed-use districts with strong tenant mixes tend to drive sustained property value appreciation in surrounding neighborhoods, particularly within a 1-2 mile walkable radius. The original One Loudoun development opened more than a decade ago and has been a consistent value driver for nearby home prices since.
Some locals have voiced concerns about traffic and crowding, but Loudoun County continues to support this kind of density as part of its long-range planning. Community feedback on quality of life in the county remains strong.
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Frequently Asked Questions About the One Loudoun Expansion
Kite Realty Group broke ground on the expansion in October 2024. Construction has progressed steadily since, with the first storefront, Arhaus, opening in April 2026. Arhaus officially opened on April 3, 2026, as the first tenant in the new expansion area. Tatte Bakery & Cafe and Van Leeuwen Ice Cream are nearing completion. Bartaco's building shell is complete but the interior is still in early construction. Alo Yoga, Pottery Barn, Williams Sonoma, Madewell, and Anthropologie are all confirmed and coming. An official opening date has not been announced. As of April 2026, the building shell is complete but the interior still requires utilities, flooring, fixtures, and decor before opening. This means Bartaco is one of the later openings in the expansion timeline, not one of the early ones. This phase adds 400 luxury multifamily units. Additional buildout may follow in future phases. Seven new buildings extending Exchange Street north, with retail and restaurants at street level and offices, hotel rooms, and residential units stacked above. The design emphasizes walkability, with a park and seasonal ice rink in front of Bartaco anchoring the public space. The full-service business hotel brand has not been publicly announced as of April 2026. The development already has a Tru by Hilton on site. The new hotel will sit above ground-level retail with views across the district. Kite Realty Group (NYSE: KRG), an Indianapolis-based real estate investment trust, owns One Loudoun and is developing the expansion. Greg Goldberg, Kite Realty's vice president of leasing, has led the tenant strategy for this phase. One Loudoun fills a similar role in Loudoun County to what Reston Town Center serves in Fairfax County, and what Mosaic District does for Merrifield. The expansion features newer construction, more abundant parking, and a more curated luxury retail mix than the older centers. It is also more localized to Loudoun's affluent, hybrid-work demographic. Mixed-use districts with strong tenant mixes consistently drive sustained property value appreciation in surrounding neighborhoods, particularly within a walkable 1-2 mile radius. The original One Loudoun has been a value driver for nearby Ashburn home prices for over a decade, and this expansion reinforces the long-term outlook for properties in the area. Yes. The park-like plaza being built in front of Bartaco will be transformed into an outdoor ice skating rink during the winter season, creating a year-round community gathering space.When did construction start on the One Loudoun expansion?
Which One Loudoun businesses are open or opening in 2026?
When will Bartaco open at One Loudoun?
How many apartments are part of the expansion?
What's the layout of the new One Loudoun expansion?
What hotel brand is coming to One Loudoun?
Who owns and is developing the One Loudoun expansion?
How does One Loudoun compare to Reston Town Center or Mosaic District?
How does this affect Ashburn and Loudoun County real estate?
Is there a winter ice rink at One Loudoun?
Interested in buying near One Loudoun or investing in the area's growth?
Visit ColganTeam.com, search Loudoun homes here, or DM me @chriscolganteam for relocation advice, off-market opportunities, and upcoming listings.
Chris Colgan, Realtor & Founder, The Colgan Team
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