DR Horton Innovation Town Center: Manassas Pricing, Floor Plans, and Review

By Chris Colgan Northern Virginia Real Estate Expert | Place | eXp Realty

If you are searching for DR Horton Innovation Town Center in Manassas, you have likely realized one thing: this is one of the most significant new construction projects Prince William County has seen in years.

Located in the heart of the "Innovation Park" district, DR Horton is betting big on the "Communiversity" concept—blending luxury living with the high-tech hub anchored by George Mason University’s Science and Technology Campus.

I have analyzed the site plans, the Auburn floor plan, and the "Red Tag" pricing. Here is my insider review of what DR Horton is building and how you can secure a unit before they sell out.

The Location: Why Innovation Town Center?

DR Horton has secured a prime spot off the Prince William Parkway and Route 28. This isn't just about being close to the VRE or I-66; it is about lifestyle. You are buying into a walkable, connected hub that feels more like a Silicon Valley campus than a traditional suburb.

For investors and homeowners alike, this location is critical. You are buying in a high-growth employment zone, which historically protects property values better than isolated subdivisions.

The Home: Inside the DR Horton Auburn Model

Many buyers looking for DR Horton townhomes in Manassas worry about space. The Auburn model puts those fears to rest. This is a legitimate 3-story luxury residence, not a starter townhome.

Size Matters: At 2,270 square feet, this rivals many older single-family homes in Manassas.
The Layout: You get 4 Bedrooms and 3.5 Baths, meaning you have a dedicated guest suite or office without sacrificing a family bedroom.

The Kitchen: This is the showstopper. The gourmet kitchen features a massive island and opens directly into a Great Room with 9-foot ceilings. It is designed for modern entertaining.

Outdoor Living: Unlike many competitors, DR Horton is including private rear decks and backyards here—a huge resale value add.

Community Amenities & Fees

When you buy into Innovation Town Center, you are paying for more than the house. The site plan features a full suite of resort-style amenities:

Community Clubhouse & Pool
Sports Courts (including Pickleball)
Dog Park
Open Lawns and Playgrounds

Pricing & The "Red Tag" Opportunity

Pricing currently starts from $729,990.

However, DR Horton is aggressive with their "Red Tag Sale" incentives. These can include significant closing cost help or rate buydowns, but they are often time-sensitive and tied to using their affiliated lender.

Critical Buyer Advice

If you go to the Innovation Town Center model home without an agent, the sales representative you meet represents DR Horton, not you. Their legal obligation is to the builder.

I represent you. My goal is to make sure you get the best lot, the best incentives, and a smooth transaction. I can help you compare this community against other new construction in Manassas to ensure it is truly the right fit for you.