LEGO’s $366 Million Expansion in Prince George County: Virginia Is Becoming the New Home of American Toy Manufacturing

Posted by Chris Colgan on Friday, November 14th, 2025  11:57am.


Credit: Virginia Business, The Progress-Index, Richmond BizSense, NBC12, LEGO Group Press Materials, and the Office of Governor Glenn Youngkin.

Virginia just locked in one of the biggest economic development wins of the decade — and it comes from one of the most recognizable brands in the world: LEGO.

On Thursday, The LEGO Group broke ground on a $366 million, 2-million-square-foot regional distribution center in Prince George County, a site so large that it will become the biggest regional distribution facility LEGO has anywhere on the planet.

And this project isn’t happening in isolation.

It’s being built exactly 20 miles down the road from LEGO’s massive $1+ billion U.S. manufacturing facility in Chesterfield County — a highly automated, carbon-neutral factory slated to open in early 2027.

Together?
These two sites form a fully integrated American supply chain, something LEGO has never had in the U.S. before.

This is the moment where LEGO stops being just a global brand operating in America and starts becoming a company with deep roots in Virginia.


A 2-Million-Square-Foot Beast: Inside the New Prince George Site

The new regional distribution center — located at 8800 Wells Station Road in the Crosspointe Commerce area — will sit on more than 200 acres and handle:

The facility is LEGO’s:

This is the East Coast counterpart to LEGO’s long-established Fort Worth, Texas hub.

Cindy Sikora, LEGO’s VP of Supply Chain Operations for the Americas, described the strategy clearly:

“Manufacturing and distribution work together. Having them located in the same region helps us shorten lead times and reduce our environmental impact.”

Construction began earlier this year, and LEGO expects the center to be operational in early 2027.


More Than A Warehouse — It’s an Economic Engine

LEGO is not operating the warehouse directly. Instead, a third-party logistics company (to be announced soon) will run the daily operations — a standard model for LEGO globally.

Even with a partner company handling staffing, LEGO expects the Prince George site will support:

Governor Glenn Youngkin framed it as a long-term partnership:

“Virginia is LEGO, and increasingly, LEGO is Virginia… The partnership is nothing short of awesome.”

This is the kind of project that doesn’t just hire workers — it raises home demand, drives new businesses, and increases stability for the region.


The Chesterfield Factory: The Heart of LEGO’s U.S. Operations

Just 20 miles away, LEGO is building a state-of-the-art, carbon-neutral manufacturing campus in Chesterfield County’s Meadowville Technology Park.

Key details:

This is LEGO’s most advanced factory project to date, built with high-precision molding equipment, robotics, and green energy baked into the design.

When combined with the Prince George hub, these two sites essentially create LEGO’s new East Coast megahub.


The Supply Chain Advantage: Why Everything Points to Virginia

LEGO didn’t pick these locations by chance.

Prince George and Chesterfield sit at the center of:

Crosspointe in particular is a 1,000-acre logistics and manufacturing cluster, previously home to Rolls-Royce and now being positioned for the next wave of industrial growth.

The combination of port access + inland logistics + workforce training programs makes Virginia one of the most supply-chain-friendly regions on the East Coast.


A Sustainability-First Approach

LEGO leads globally in sustainability, and both new Virginia facilities reflect that.

Prince George Distribution Center Goals

Chesterfield Factory Commitments

LEGO’s global targets include:

Virginia is becoming a centerpiece of that strategy.


A Deepening Virginia Footprint

LEGO is also expanding its consumer presence in the region. It recently:

The shift is clear: LEGO isn’t just building factories and warehouses here — it’s planting roots.


What This Means for Central Virginia Real Estate

As a real estate team, here’s what I’m already seeing:

1. Higher Demand for Housing

Employees for both facilities are already relocating to:

New construction communities in these areas will stay competitive.

2. Rental Demand Will Increase

Whenever you add 2,000+ long-term jobs, rental housing becomes tighter — especially around transportation corridors.

3. Long-Term Economic Stability

Large manufacturing projects like LEGO tend to anchor:

This can shift property values over 10–20 years.

4. Investor Attention

I’m already seeing investors ask about Chesterfield, Prince George, and the Tri-Cities — areas that were previously overlooked for larger commercial or residential plays.


Final Thoughts: This Is a Decade-Defining Win for Virginia

LEGO didn’t spend $1.3 billion here because it needed another warehouse and another factory.

They built these two mega-sites because:

This is the kind of move that companies make when they intend to plant their next chapter in a specific region.

And Virginia is the winner.


If You Want To Be Ahead of Virginia’s Growth Curve…

Whether you’re:

The Chris Colgan Team is here to help you navigate all of it.

Contact us for your relocation, buying, selling, or investment needs:
www.RealNovaRealEstate.com
www.RealNovaNetwork.com

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